Keith Byers - Director of Distribution and Marketing

Keith Byers

Director of Distribution and Marketing

Keith Byers rarely travels in straight lines.  “The twists and turns are what make it interesting” and this applies to running, cycling, as well as his career path.

The twists and turns in Keith’s career began after earning a BBA in Business & Marketing from Southern Adventist University in Chattanooga and include starting two small businesses, copier and pharmaceutical sales, allograft tissue recovery & suitability review, and since 2010 several roles within JRF Ortho.  Maybe it is all the cycling he does, influence of the church youth group he volunteers with, or just ADD that has contributed to the nonlinear route, but the variety has provided unique experiences and valuable perspective.

Constantly looking for the next challenge and corner in the road has led Keith to train for and complete many endurance cycling events, marathons, and triathlons. The new 'endurance challenge' began in November (2016) with the birth of his son, Luke.

Our mission is to improve quality of life through innovative solutions for allograft joint repair.

Through innovation and a commitment to clinical results and positive outcomes, JRF is redefining the standard for allograft joint repair.